Dr. Kevin Sadati reached out to STZY MEDIA to create an engaging landing page that was elevated and would help convert a chosen demographic with a social media ad campaign through META Ad Manager.

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The Plan

Firstly, we began to better understand the ideal customer profile (ICP), so design language would resonate with our audience.

Demographic

• Age: 55+
• Location: US
• Finances: Top 10%
• Keywords: Facial Rejuvenation, Facelift, Neck lift, Luxury
• Design for mobile and desktop

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“Jordan did an amazing job. He knew exactly how to execute my brand identity and really elevated the look of my website.”

- Dr. Kevin Sadati

META INSIGHTS

We created several adsets and closely followed the ones performing the best. Shellie became our winner, with the best view rate and cost per link click. After understanding which video was performing, we began A/B Testing variations of this ad, and trying to increase the View Through Rate (VTR) by using the analytics report. Creating a variation of this with a shorter video about the 15 sec mark and updating text was able to increase the CPC and overall visibility.

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GRAPHIC DESIGN

Dr. Sadati hired STZY MEDIA to create a magazine ad for Riviera Magazine and billboard design at John Wayne Airport. Print design and online design are two different disciplines with their own unique challenges and considerations.

• Medium: Print design is created for physical materials, such as paper, cardboard, or fabric. Online design is created for digital screens, such as computers, tablets, and smartphones.
• Resolution: Print design is typically printed at high resolution, which means that the images and text are sharp and clear. Online design can be viewed at a variety of resolutions, so it is important to design with the lowest common denominator in mind.
• Color: Print design uses CMYK (cyan, magenta, yellow, and black) colors, while online design uses RGB (red, green, and blue) colors. This is because CMYK colors are better suited for printing, while RGB colors are better suited for digital screens.

The best way to design for print or online is to understand the specific needs of your audience and the medium you are working with. By taking these factors into consideration, you can create designs that are both effective and visually appealing.

THE FINAL RESULT

• We we're able to use stunning imagery that was easy to understand allowing the audience to have confidence in their choice.
• Launched several ads highlighting testimonials with before and afters
• Ads are receiving 15,000+ clicks per month
• Optimizing ads to lower CPC while increase visibility
• DR KEVIN SADATI LANDING PAGE