Cruise Plastic Surgery hired STZY MEDIA to take over their social media platforms to help increase engagement and create stunning content for new and loyal followers to enjoy. This is an incredible way to engage with your audience on a more personal level. Allowing them to interact with your posts through comments, direct messaging, live streaming, and story highlights.
Social Media Strategy
Our goal was to post a minimum of 5 reels a week and several stories per day to stay top of mind with our audience.
We were able to create over 300 unique posts and built a following of less than 3,000 followers to over 42,000 followers in less than 2 years. This contributed to hundres of thousands of views aiming to educate and showcase Dr. Cruise's wonderful results. Our strategy was to show before & afters, testimonials, highlight case studies, show behind the scenes, and showcase their stunning office located in Newport Beach, Ca.
Advertising
Cruise Plastic Surgery specializes in male gynecomastia procedures, and wanted to create a strong brand identity as a leader in this field. As a predominantly male demographic, we set out create marketing materials that could help those with a similar lifestyle relate to help increase retention. We started by understanding the psychology behind the customer. This is why we came up with the slogan,
"The Chest YOU want, The Confidence YOU DESERVE"
This procedure can be an emotional one for those struggling with Gynecomastia. This is why we use real patients to showcase how they now feel after receiving the procedure. This advertisement had over 175,000 views and is an incredible asset to web traffic on the website lagynecomastia.org
STZY MEDIA was hired to edit marketing materials for YouTube Ads, commercial placement in local gyms such as 24 hour fitness, and printed banners for events.
A summary of things
- Video Filming & Editing
- Social Media Managment
- Creating Advertising Materials with Ideal Customer Profiles (ICP) in mind.
