Marley Law Firm has been in practice for over 15 years and wanted to rebrand. Marley Law Firm wanted a new logo, brand identity that was Orange County, California based and offered an inviting presence. In their brand survey they expressed these key words that gave us an understanding of how to best meet their expectations.
- Loyalty
- Protection
- Experience
- Trust
- Results
- Sophisticated
- Approachable/Authoritative
We also wanted to get a clear understanding of what this client did not want, this included words and colors like:
- Defeat
- Untrustworthy
- Inexperience
- Disloyal
- Cheap
- Generic
- Brown
Some other questions included on the survey gave us an idea of how to design:
- What kind of car would your brand be? Porsche
- What animal would represent your brand? Lion
- Where would your brand hang out? The Drake or The Montage
- What other brands would be its friends? Minyard Morris Law Firm not Larry H. Parker
- How would you describe your brand to a friend? Orange County’s premier family law firm
- Which one of these logo formats do you believe best represents your brand? Logotype and Pictorial Mark
The Rough Draft
During this step of the process, we designed multiple logos, both logotype and pictorial mark. During this process, we introduced typefaces and color.
The Final Product
The final product revealed an elegance that was both warm and inviting. We used strong colors that we're incredibly soft yet bold and sophisticated. Our font choices included a modern yet traditional approach to characterize experience and new ideas for incredible results.
“I didn't know what I wanted until they guided me through the design process. It was carefully planned and executed with precision. We are happy with the level of professionalism that our company now has to offer.”
- Mike Marley, Attorney
A summary of things
- Create a strong brand identity that will last
- Portray an image of sophistication that is results drive
- Elevate the brand to new heights
